A very practical book - i love it !
This is a great book on internet marketing. unlike many other books on similar subjects i have read , i found this book most practical - and closest to the need in the real business world ! lots of very interesting case studies in it, and most important of all, the book contains a lot of very useful and updated researches and statistics that confirms a lot of beliefs ( and clear lots of doubts) i have had in my job. don't be put-off by the title of the book " principles of internet marketing" - they are not pure academic / classroom-type "principles", they are very applicable to the real business world ! if you are working in the internet marketing area, or if you plan to enter this field, don't miss this book !!!